For a collection inspired by classic Italian luxury and delicate details, choose La Perla.
In 1954 Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition.
Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty. Presenting her creations in boxes lined with velvet as if they were precious jewels, led to the name La Perla – representing the most feminine and harmonious gem.
Over the years, La Perla has followed the evolution of the female body through different fashions and trends becoming the lingerie and beachwear brand synonymous with Italian luxury. Today it offers collections for women and men, dedicated to refined consumers who aim at expressing their style in an effortlessly sophisticated way. La Perla boutiques can be found in the most prestigious locations across the globe from the Faubourg St. Honoré in Paris to Rodeo Drive in Beverly Hills.
Presenting her creations in boxes lined with velvet as if they were precious jewels, led to the name La Perla - representing the most feminine and harmonious gem.