In 1991, Lev Glazman and Alina Roytberg, Fresh founders, set out to create the perfect artisanal soap. The launch of their now-iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective, and has led to their mission to transform everyday routines into sensorial journeys. Since then, Fresh has evolved into a full line of beauty products spanning fragrance, skin care, body care, hair care, and candles.

At the heart of every Fresh experience is genuine emotion and passion that stem directly from Lev and Alina. They approach life with an unwavering sense of honesty and a contagious enthusiasm that can be felt throughout the Fresh brand, from addictive scents and artisanal designs to the shops’ warm and inviting atmospheres.

The Fresh Hotelier Collection allows discerning hotels the opportunity to offer their guests the indulgence of a modern, well known, and beloved brand.

The Seaberry Revitalizing Shampoo and Revitalizing Conditioner contain Seaberry oil, also known as seabuckthorn oil, a powerful antioxidant rich in nourishing omegas to promote lustrous locks, as well as cranberry seed oil, packed with vitamin E and additional omegas to soothe and nourish.

The Hesperides Grapefruit Shower Gel and Body Lotion contain shea butter to nourish and soothe the skin, along with the invigorating fragrance medley of intoxicating citruses surrounded by crisp grapefruit accord.

Treat your guests to indulgent travel essentials that will help them maintain their beauty rituals and feel utterly pampered wherever they are.


Fresh is pure beauty. Dedicated to natural ingredients, rich textures and addictive scents, Fresh offers a sensorial experience like none other.

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