From Field to Forever: How Gilchrist & Soames Is Working to Power Sustainable Hospitality

Sixty-five percent of travelers would feel better staying at an accommodation if they knew it had a sustainable certification or label, according to Booking.com’s 2023 Sustainable Travel Report. That shift in expectation is reshaping hospitality, placing greater value on sustainability that is both visible and verifiable.

 

The Gilchrist & Soames Forever Collection meets that moment by embedding environmental responsibility into every detail of its design. From materials to packaging, the collection reflects a thoughtful approach that reduces waste while maintaining the quality and consistency operators expect.

 

 

Packaging within the Forever Necessities assortment is intentionally streamlined, utilizing FSC-certified white Kraft recycled envelopes, paper sleeves, and cartons. Where possible, tamper-proof perforation replaces excess interior plastics, helping minimize material use and reduce waste without compromising safety or presentation.

 

The sustainability story extends to the products themselves. Toothbrushes, razors, and combs in the collection are made using wheat straw rather than traditional plastic. Wheat straw is a bio-based material derived from agricultural byproducts, offering a meaningful reduction in petroleum-based plastic while supporting the transition away from fossil fuel dependence. Using this raw material helps lower oil consumption and reduce associated carbon dioxide emissions.

 

In an industry where many sustainability efforts take place behind the scenes, the Forever Collection brings them into the guest experience. Its clean aesthetic, intentional material choices, and reduced plastic footprint allow hoteliers to demonstrate a clear commitment to responsible sourcing without sacrificing performance or brand standards.

 

The Forever Collection illustrates how careful design decisions can transform sustainability from a concept into everyday impact. Through renewable materials, reduced packaging waste, and responsible sourcing, Gilchrist & Soames continues to shape a more resilient and thoughtful future for hospitality, one designed with purpose and built to last.